Kettlebells for Strength and Conditioning, Fitness, and Cross-Training

Established in Colorado in 2012, REP Fitness was founded by two gym-enthusiast brothers with the goal of providing high-quality fitness equipment for both commercial and home gyms. From adjustable benches to plyoboxes and dumbbell sets, REP offers a comprehensive line of gear designed by in-house, weightlifting engineers.

The brand's humble beginnings can be traced back to a 1,200-square-foot retail storefront with a two-car garage, where the brothers filled the space with a few pieces of equipment and stacked bumper plates to the ceiling. Their aim was to create a customer experience that would inspire and excite those who walked through the doors.

REP's commitment to giving back is a driving force behind the company. In 2023, they pledged $100,000 to three charities that support military and first responder families, solidifying their tradition of honoring those who serve the nation and the community.

REP's product lineup includes their popular Kettlebells, which are designed to engage multiple muscle groups simultaneously, providing a full-body workout that improves strength, endurance, flexibility, and cardiovascular fitness. These kettlebells are gravity die-cast for maximum durability, with a premium textured coating that provides excellent grip and chalk retention.

The kettlebells are color-coded according to international standards and labeled in both kilograms and pounds, making them suitable for beginners to advanced athletes. The adjustable kettlebell sets offer even more versatility, catering to a wide range of fitness levels.

At the core of REP's mission is the belief that getting a PR (personal record) is hard, but getting great gear shouldn't be. The company's dedication to quality, selection, and values is reflected in their diverse range of fitness equipment, designed to support users on their hardest days.

REP Fitness is not just a brand; it's a community of fitness enthusiasts who share a passion for pushing their limits and achieving their goals. With showrooms in Colorado, Pennsylvania, and California, REP continues to expand its reach, ensuring that everyone has access to the high-quality gear and expertise they need to take their workouts to the next level.

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